• SELECTED PROJECTS
  • About
  • Curriculum Vitae
  • IMPACT & METHODOLOGY
  • ARTIST STATEMENT
  • Contact
freskoimageworks.com
  • SELECTED PROJECTS
  • About
  • Curriculum Vitae
  • IMPACT & METHODOLOGY
  • ARTIST STATEMENT
  • Contact

Concepts in Fashion & Beauty 

My work in fashion and beauty sits at the intersection of documentary practice, art direction, and collaboration. Working across photography and cinematography, I approach image-making as a process shaped by context, presence, and exchange—often using New York City as an open-air studio. Much of this work is created in service of talent development, supporting models and collaborating artists as they refine their voice, technique, and visual language.

Moving Image and Duration

My cinematography extends this approach into motion. I favor duration and observation over spectacle, allowing moments to unfold rather than forcing them into rigid narrative beats. Small gestures—a shift in posture, a pause before action, the rhythm of breath—become central elements of the story. In a field often driven by speed and surface, this slower attention gives the work emotional depth and dimensionality.

Fashion and Beauty as Lived Experience

Fashion and beauty photography often orbit perfection—controlled lighting, flawless skin, and images sealed off from the messiness of real life. My work moves in a different direction. Rooted in documentary practice and long-form visual storytelling, I approach fashion and beauty as lived experience—something worn, rehearsed, negotiated, and refined in real time.

Rather than chasing spectacle, I am interested in presence. The images are shaped as much by environment, preparation, and exchange as they are by styling or surface aesthetic.

Art Direction as Part of the Practice

I frequently serve as the art director on my shoots, shaping the visual language from concept through execution. This role allows me to align image-making, performance, and collaboration under a unified vision while remaining responsive to the realities of the set.

Art direction, in this context, is not about control but coherence. It is a way of holding space for multiple voices—models, makeup artists, hairstylists, stylists—while ensuring that each element contributes to a clear, intentional narrative.

Collaboration and Exchange

Collaboration is foundational to my practice. As both photographer and art director, I work in close dialogue with models, makeup artists, hairstylists, designers, and creative teams, approaching each shoot as a shared space for experimentation and growth.

Rather than imposing a rigid vision, I create conditions that allow individuals to develop their own voice within the frame. Models are encouraged to explore range and intention. Artists are given room to test ideas, refine technique, and see their work translated with care. The resulting images feel authored collectively rather than extracted.

Beauty as Process, Not Endpoint

Much of the beauty photography in my portfolio is created with talent development at its center. These images are not designed solely as finished statements, but as part of an ongoing process—for models refining their presence, and for collaborating artists expanding their visual and technical language.

Preparation matters. Repetition matters. Getting comfortable in front of the camera is treated as a skill rather than an assumption. Beauty, in this sense, is not a fixed endpoint, but something built through attention, trust, and sustained engagement.

Fashion and Beauty, Reconsidered

I do not separate aesthetics from ethics. My work acknowledges the power of beauty while remaining attentive to how it is produced, who it serves, and how it is experienced. By grounding fashion and beauty in real spaces, real relationships, and long-term collaboration, I aim to expand their visual language beyond aspiration and into lived experience.

Motion Picture & Print Photography by FRANCISCO ESCOBAR