Art2O Spring Water Campaign

WINTER 2017 - The Art2o Spring Water campaign reimagines bottled water as a canvas for creativity and visual storytelling. Drawing on my experience as a street photographer, I treated New York City as an open-air studio—capturing candid moments of strangers interacting with the product. Each shot harnesses the city’s energy, transforming everyday streets into vibrant backdrops that reflect both the product’s quality and the dynamism of urban life.

Central to the campaign is the art-forward identity of the brand. Unlike minimalist designs, Art2o labels feature famous images from various art movements, creating a visually rich canvas for each bottle. The brand also offers custom labeling for special events, commissioning new artists to create made-to-order designs for gallery openings, exhibitions, and other art-focused gatherings. By merging the city’s creative energy with the label art, the campaign elevates the product from functional hydration to an experiential object of aesthetic and cultural value.

Hero images paired the product with real people in real environments, emphasizing spontaneity and authenticity. Strangers on the street—posed naturally or in motion—became living embodiments of the brand, connecting the functional aspect of the water with moments of discovery, inspiration, and urban life.

The campaign extended across photography, digital media, social content, and point-of-sale materials, ensuring a consistent and recognizable visual presence across platforms. Every image reinforces the relationship between the product, its audience, and the art and culture that inspire it.

Art2o Spring Water demonstrates the power of visual storytelling rooted in place, experience, and art. By combining street photography, city energy, and the brand’s rich visual identity, the campaign captures attention, conveys authenticity, and positions the product as a premium, art-centric choice for events where creativity and culture intersect.